Viral Marketing

Viral marketing is any strategy that encourages individuals to pass on a marketing message to others, creating the potential for growth in the message's exposure. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Viral marketing is referred to as "word-of-mouth," "creating a buzz," "network marketing." But on the Internet, for better or worse, it's called "viral marketing."

The Master Viral Marketing Strategy

A great example of viral marketing is Hotmail.com. Hotmail offered email addresses and services, attached a message "get your private free email at hotmail.com." They they just watched as people email to their own network of friend sand family, people who saw the message signed up for their free accounts, and so on.

Some Elements of a Viral Marketing Strategy

Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy does not have to include all of these elements but if it does you will see more powerful results. An effective viral marketing strategy usually consists of these things:

• Gives away products or services - "Free" is the most powerful word in a marketer's vocabulary.
• Provides for effortless transfer to others - The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download.
• Scales easily from small to very large - Spreads like wildfire
• Exploits common motivations and behaviors - The desire to be cool or in, human motivation
• Utilizes existing communication networks - Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.
• Takes advantage of others' resources - The most creative viral marketing plans use others' resources to get the word out.

Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive.

What we do for you

Entry level service. It can work well for small businesses, or companies with keywords, products and services that are less competitive. Level one viral marketing takes a bit of time, but can increase awareness and help your page in the search engines.