PostCard Marketing

The popularity of postcard marketing has withstood the test of time. Deemed one of the greatest marketing techniques in history, Side Door Marketing combines expertise with affordability and customization allowing the small business complete control.

Postcard marketing is popular because it allows the small business to develop a marketing campaign that will reach the target consumer audience while staying within a budget. With Side Door Marketing, the small business controls the quality and the quantity designed and mailed. With no minimum order, the small business has the opportunity to reach ten consumers or ten thousand consumers.

In 2006 alone, small businesses spent over $64 billion in sending postcard advertisements and notices to the general population via direct mail marketing. Everyone has experienced the joy of postcard marketing firsthand. Every time someone opens the mailbox to discover postcard-sized notices and/or advertisements are experiencing the consumer side of postcard marketing.

Those postcard-sized notices from the local clothing boutique stating of an upcoming sale is a good example of a postcard marketing campaign; those postcard-sized advertisements from the locale large department stores informing the consumer of a grand opening is another good example of a postcard marketing campaign.

Direct mail marketing is more popular than ever simply because it is a tried-and-true form of consumer marketing that worded yesterday, works today, and will work tomorrow. With postcard marketing, the small business is in control of the marketing solution and the consumer base.

Reaching the consumer via direct mail marketing is cost effective, prompt, and simple.

Postcard marketing offers a flexible marketing solution where the small business remains in control. Hiring a large marketing agency is just not cost effective enough for the majority of small businesses. In fact, small businesses usually appreciate and prefer the do-it-yourself method of direct mail marketing simply because it offers a more personable, reliable, and targeted marketing solution.

Another benefit of postcard marketing is that it is a very direct form of advertising. If the small business buys space or a full page in a newspaper or magazine, the small business is not reaching the target audience. How many people will read the message? If the newspaper or magazine has a reader base of 50,000 individuals, there is no easy method for knowing exactly how many of those individuals will read the ad or message.

With postcard marketing, the small business has an almost guaranteed reader base. The recipients of the direct mail marketing campaign are chosen by the small business meaning a more targeted reader base.

Side Door Marketing what we do for you!

Each small business choosing Side Door Marketing will find an abundance of benefits made specifically the small business.

Every client receives a persistent uniform resource locater (PURL).

When an individual types in a web address, such as http://www.sidedoormarketing.com/, a webpage opens with either the intended information or an error page. A web address and a URL are synonymous with one another – they have the same meaning and the same outcome.

Think of a PURL as a “personalized” web address or URL.

When the client obtains the PURL, the PURL can be added directly to the postcard. When the consumer wants to investigate the small business’ website, the consumer will type in the PURL, taking the consumer to the proper website. When the PURL is used, it will register as a “hit” which is recorded in the client’s personal database.

The client can then obtain an easy to find PURL hits report. The PURL allows the client to know which consumer’s are being marketed effectively, and the client can adjust the postcard marketing campaign as necessary.

An example of a PURL would be http://www.sidedoormarketing.com/purl?testing, where “testing” is the username. Another example of a PURL would be http://www.testing.sidedoormarketing.com/.

Every client receives a “generalized” uniform resource locater (GURL).

Think of GURL as a generalized web address or URL.

When the client places the PURL directly on the postcard, the consumer will not always type in the complete PURL as given. Instead, the consumer may type in http://www.sidedoormarketing.com/ as the web address instead of http://www.sidedoormarketing.com/purl?testing, neglecting the username or PURL. This is an example of a GURL.

The GURL “hits” are recorded and offered for easy viewing by the client for analyzing and adjusting campaigns as necessary.

Every client receives free, Customizable Postcard Templates.

The client may know that a direct mail marketing campaign is a surefire method for increasing the consumer base as well as the consumer satisfaction rating, but knowing how to design the postcard may be another story all together. Hiring a professional designer is expensive, time-consuming, and often impersonal. There are a copious number of free templates on the Internet, but you demand a unique postcard that looks like it was designed by a professional designer, only without the high price tag.

Side Door Marketing offers an array of professional postcard templates freely available to clients. These free postcard templates are not available anywhere else; each has been specifically designed for Side Door Marketing clients.

Not only is the postcard template free, it is 100% customizable!

Want to add your own logo? How about including the consumer’s name? Imagine the possibilities with a postcard template that is 100% customizable to meet your needs. Not only is the postcard template 100% customizable, but it is easily customized with only the click of a button.

Easily add consumer information for a more personalized experience. Maybe send out a postcard on the consumer’s birthday or anniversary offering an additional discount; or just to say hello.

Did you know mail that has the consumer’s full name is less likely to be tossed into the nearest garbage can?

Through a set of easily understood variables, each part of the postcard can be customized without a fuss. Even customizing each individual postcard within a campaign is as easy as clicking a button.

Every client chooses how much to spend, how many to send, and how often.

Side Door Marketing makes it even better by allowing the client to control how many to print without a minimum amount being required. Want to send out two postcards? Side Door Marketing will help you develop, print, and send those two postcards – no minimum required!

Of course, those clients ordering in bulk will find a significant discount available making Side Door marketing perfect for the small business no matter how many postcards that need mailed.

Each client receives an easily navigated and personal Side Door Marketing business interface.

Every client will discover an easily navigated business interface capable of allowing potentially strong analytical data, personalized contact profiles, easily downloaded histories, precise reports, quick links to starting new campaigns, and much more. Side Door Marketing becomes an ally with the small business demanding the best in direct mail marketing results whether for one consumer or ten’s of thousands.

The aesthetically pleasing user interface allows the client the opportunity to explore marketing options in a straightforward, informative manner before implementing decisions. Once implemented, the client can then easily change the campaign to adjust for the incoming results. The upload feature allows the client to easily upload information and/or contact details without the need for the tedious one-by-one method.

Side Door Marketing offers more to the client and the client’s consumer. Professional services offered on an “as needed” basis means the client is in complete control. Side Door Marketing understands that the small business deserves the same respect and considerations given to those large corporations. Saving money and time is important for the small business, but marketing is even more important. Finding a solution, such as Side Door Marketing, that offers a customized, personalized, and professional marketing option is the chance to be treated with the respect you deserve.